Category Archives: Guerilla Marketing

Nike Gold at CCTV Tower

End of May 2008 Nike did some really large projections at the CCTV Tower, Beijing, China. The size is quite impressive, it´s hard just to imagine how big this building is. Compared to the skyline and the buildings in the back it´s just giant.

Using a slideshow different chinese athletes and ornaments have been projected on the futuristic architecture of the CCTV Building. Watch a Youtube Video here.